Brad Lengel | Content Strategist & Storyteller

Content Strategist Content Marketing Manager Marketing Communications Manager Supervisor, Creative Services Brand Strategist Senior Copywriter Content Strategist Content Marketing Manager Marketing Communications Manager Supervisor, Creative Services Brand Strategist Senior Copywriter

A little about me

I turn complex ideas into content people actually want to read.

Good content doesn't just inform — it moves people. I'm a content strategist, brand writer, and marketing communicator with deep experience helping companies like Capital One, Digital Realty, Texas Instruments, and BARBRI connect with their audiences in ways that matter.

My work lives at the intersection of human insight and business clarity — part editorial instinct, part data-driven discipline, part relentless creative curiosity. I believe the best brand stories are honest, clear, and built to last.

Based in Allen, Texas. Open to new opportunities. Let's make something great together.

Selected Work

Campaigns, Content & Big Ideas

Featured

Capital One Auto · (1)

Refinance Home Page — Information Architecture & Design Revamp

Led the content strategy and IA overhaul of the auto refinance landing experience, turning a complex financial journey into a clear, conversion-driven path.

View Project →

Capital One Auto · (2)

Distinguished Work — High-Impact ROI Initiatives

Partnering on marquee, ROI-driven initiatives that raised the bar for brand and content excellence.

View Project →

Digital Realty

Data Gravity Newsletter — GTM Campaign Strategy & Microsite

Full go-to-market strategy and content architecture for a thought leadership microsite targeting data center decision-makers globally.

View Project →

Texas Instruments – TI-Nspire Product Launch

Texas Instruments · (1)

New TI-Nspire™ Technology — Product Launch Microsite

Copywriting and content strategy for the launch microsite introducing TI-Nspire™ to educators, students, and parents nationwide.

View Project →

Texas Instruments – Competitive Positioning

Texas Instruments · (2)

TI-Nspire™ — Competitive Positioning & Communications

Strategic messaging framework sharpening TI's competitive edge in the ed-tech category.

View Project →

BARBRI – Integrated Communications Campaign

BARBRI · (1)

Integrated Communications Campaign — Strategy, Execution & Analytics

End-to-end campaign strategy, content execution, and analytics for the nation's leading bar exam prep provider, driving measurable enrollment lift.

View Project →

BARBRI · (2)

YouTube Channel — Content Development & SEO Optimization

Built and optimized BARBRI's YouTube presence — scripting, SEO strategy, publishing cadence, and performance analysis.

View Project →

Strategic Leadership

Operations & Intelligence — Process, Research, AI & Recommendations

A window into my operational and strategic practice: process design, competitive research, AI-augmented workflows, and cross-functional recommendations.

View Project →

Peer Recognition

What Colleagues & Leaders Say

Recognition, testimonials, and peer endorsements — the human proof behind the work.

Read Recognition →

What I bring

Skills & Superpowers

📖

Storytelling

Crafting narratives that resonate, persuade, and endure across every channel.

🗺️

Content Strategy

End-to-end content planning, IA, and editorial systems designed to scale.

💻

AI & Martech

Harnessing modern tools to amplify creativity and accelerate results.

⚡

UX / CX Writing

Clear, human-centered copy that guides users and reduces friction at every touchpoint.

❣️

Brand Voice

Building and stewarding distinctive brand voices that people recognize and trust.

📊

Analytics & ROI

Tying content output to business outcomes with measurement that actually matters.

🫶

Team Leadership

Mentoring creatives, aligning stakeholders, and championing collaborative culture.